Cattle Australia: Navigating Change and Championing Producers
The Australian cattle industry is at a pivotal moment, with Cattle Australia (CA) at the forefront of driving change and representing the interests of grassfed beef producers nationwide. Recently, CA has been actively engaging with producers through a series of nationwide meetings to discuss the future of the cattle transaction levy. One month into these consultations, clear messages are emerging, hinting at the possibility of major reform for the first time in two decades. This review, a key priority for CA, aims to ensure that levy funds are invested effectively to support the industry’s growth and sustainability.
In addition to levy reform, CA is addressing challenges posed by recent changes to the Environment Protection and Biodiversity Conservation (EPBC) Act. Will Evans, a key figure in the organization, highlighted these changes as a significant hurdle in his first year. However, CA is committed to navigating these complexities while also focusing on long-term structural reforms. The organization’s leadership, including nominees like Peter Hall, Troy Setter, and Bryce Camm, brings decades of experience in rural property management, beef cattle breeding, and export, ensuring that CA’s strategies are grounded in practical industry knowledge.
CA’s commitment to transparency and good governance is exemplified by Elke, who has chaired the Audit & Risk Committee for three years. Her leadership has strengthened financial accountability and member confidence during a critical phase of CA’s development. Elke’s passion for strategy and sustainability aligns with CA’s mission to remain a trusted advocate for cattle producers. Meanwhile, CA’s presence at major events like the Zoetis AngusEXPO in Tamworth and the Brisbane Convention and Exhibition Centre underscores its dedication to engaging with the community and staying connected with producers.
Beyond policy and governance, the industry is witnessing exciting trends in meat consumption. The booming slow-cook BBQ movement, highlighted by a recent festival in Brisbane that attracted 8,000 attendees, is exploring fusion and secondary cuts, expanding market opportunities for Australian beef. However, challenges persist, as seen in the live export sector, where industry leaders like ALEC CEO Mark Harvey-Sutton express frustration over over-regulation and cost recovery issues. Despite these hurdles, Cattle Australia remains steadfast in its mission to empower every cattle producer, ensuring the industry’s voice is heard and its future is secure.
Shimanta Das 
