Urgent Recall: Noosa Gourmet Brioche Rolls in Australia Due to Undeclared Allergens
Australian consumers are being urged to check their pantries following an expanded recall of Noosa Gourmet Brioche Rolls due to undeclared allergens. The recall, initially issued on Wednesday night, now covers all 320g packs with a Best Before date of August 5, 2026. The product, sold in independent food retailers including IGA stores in Queensland, may contain milk and egg, which are not listed on the label. This poses a serious health risk to individuals with allergies or intolerances to these ingredients.
The recall was initiated by Edesia Enterprises Pty Ltd, trading as Noosa Gourmet, after it was discovered that some batches of the brioche rolls failed to declare the presence of milk and egg. For most consumers, this is a minor labeling error, but for those with allergies, consuming the product could trigger severe allergic reactions, including anaphylaxis. The Australian Food Safety authorities have classified this as a high-priority recall, emphasizing the importance of immediate action.
Consumers who have purchased the affected product are advised not to consume it and to return it to the place of purchase for a full refund. Those with concerns about allergic reactions should seek medical advice. The recall applies specifically to the 320g packaging, and no other Noosa Gourmet products are affected at this time. The company has apologized for the oversight and is working closely with authorities to ensure the safety of its products.
This recall serves as a reminder of the critical importance of accurate allergen labeling in the food industry. For individuals with food allergies, even trace amounts of undeclared allergens can be dangerous. If you or a family member have purchased these brioche rolls, please check the packaging immediately. For further information, consumers can contact Noosa Gourmet directly or visit the official Australian product recall website.
Shimanta Das 
