National Coffee Day 2023: Freebies, Deals, and the Rise of Espresso-Based Drinks
National Coffee Day is here, and coffee lovers across the United States are in for a treat. Major chains are offering discounts and freebies to help customers celebrate their daily grind. Dunkin’ is giving rewards members a free medium hot or iced coffee with any purchase made on the app. Keurig is offering select K-Cup Pod boxes for just $12, and Peet’s Coffee has an anniversary price that’s almost too good to be true. la Madeleine is also joining the fun: the first 50 guests who purchase a coffee on Tuesday will receive a free mini coffee cup keychain, inspired by their new blue cups. These offers are valid on Tuesday, Sept. 29, so mark your calendars.
But National Coffee Day isn’t just about deals—it’s also a time to reflect on the evolving coffee culture in America. According to a report by Dig Insights on behalf of the National Coffee Association, espresso-based drinks such as lattes, cappuccinos, and mochas are driving specialty coffee’s popularity. In fact, a record-high 47% of Americans have had an espresso-based beverage in the past week. This shift toward espresso-based drinks highlights how coffee continues to evolve while remaining an essential part of millions of Americans’ daily routines, whether brewed at home, ordered at a drive-thru, or enjoyed in a favorite espresso-based drink.
The coffee industry’s importance is also recognized at the highest levels of government. As co-chair of the Congressional Coffee Caucus, one representative stated, “I am committed to ensuring that this industry remains strong, resilient, and able to continue delivering benefits to workers, businesses, and communities across the United States.” This commitment underscores the vital role coffee plays in the nation’s economy and social fabric.
So whether you’re grabbing a free coffee at Dunkin’, trying a new espresso drink, or simply enjoying your favorite brew at home, National Coffee Day is the perfect excuse to celebrate. With so many deals and a growing appreciation for espresso-based beverages, there’s never
Shimanta Das 
