Nike and NFL Unveil 2026 Rivalries Uniforms: A New Chapter for NFC North and AFC South

• by Shimanta Das
• August 26, 2026

In a move that continues to blur the lines between sports, fashion, and community pride, Nike and the National Football League have officially revealed the 2026 Rivalries uniforms. Building on the momentum of the program’s successful first-year launch, this year’s collection introduces eight new designs, celebrating the storied franchises of the NFC North and AFC South. The announcement was made on Tuesday, August 25, with the gear hitting shelves a week later on September 1, much to the anticipation of fans nationwide.nnThe Nike x NFL Rivalries program is more than just a uniform drop; it’s an authentic celebration of football culture and the communities that fuel it. Each design is meticulously crafted to reflect the unique identity and history of the participating teams. For instance, the team’s legendary purple and gold color palette remains unchanged, but the details lean into the team’s nickname, offering a fresh yet familiar look that resonates with long-time supporters. This thoughtful approach ensures that the uniforms not only honor tradition but also inject a modern flair that appeals to today’s fans.nn”Revealing eight new Rivalries uniforms marks the next chapter in a program that is beloved by fans across the NFL and Nike,” said Taryn Hutt, vice president of club marketing at the NFL. The collaboration extends beyond the field, with Fanatics manufacturing and selling a full line of fan apparel to accompany the uniforms. This ensures that supporters can show their allegiance in style, whether they’re at the stadium, watching from home, or out in the community. The program’s success lies in its ability to deepen the connection between football, fandom, and local pride, making each game day feel even more special.nnWhile the excitement is palpable, one detail remains under wraps: the pricing. Neither Nike nor the NFL has disclosed the cost of the 2026 Rivalries uniforms or the accompanying fan gear. This has only fueled speculation and anticipation among collectors and enthusiasts. As the September 1 release date approaches, fans are eagerly counting down the days to get their hands on these limited-edition pieces. With the NFC North and AFC South now in the spotlight, the 2026 Rivalries collection promises to be a standout moment in NFL merchandise