Seattle Seahawks 2026: Ownership Change, Global Expansion, and On-Field Struggles
The Seattle Seahawks have been making headlines both on and off the field in 2026. The most significant development came on September 3, when the sale of the team to the Khosla family was completed, marking a new era for the franchise. This ownership transition promises fresh investment and strategic direction. Meanwhile, the team is expanding its global footprint: on September 8, the Seahawks announced a collaboration with Collingwood FC and welcomed their first Australia-New Zealand ambassadors to the 12s Everywhere program ahead of NFL Melbourne Week activations. Additionally, they launched Inspire Change programs to develop the next generation of leaders, with wide receiver Jaxon Smith-Njigba serving as program ambassador.nnOn the field, the Seahawks have faced challenges, particularly in the run game. In a recent game, the inability to get the run game going was a major issue, and quarterback Russell Wilson was a main part of the problem. Wilson’s first rushing touchdown of the season cut the lead to one touchdown with just over six minutes remaining in the third quarter, but it wasn’t enough to secure a win. The team’s struggles in the running game have been a recurring theme, putting added pressure on the passing attack and defense.nnOff the field, the Seahawks continue to enhance the fan experience. They became the first NFL team to bring Dolby OptiView with Dolby Vision to fans, making every press conference, preseason snap, and exclusive moment feel more special. New food and beverage items at Lumen Field for the 2026 season include the “JSN Menu” created in partnership with Jaxon Smith-Njigba. The home opener will feature a “Countdown to Kickoff” celebration, including USAA’s Salute 250 Kickoff Concert pregame with country music superstar Luke Bryan, and a halftime performance by Soundgarden featuring Taylor Momsen of The Pretty Reckless and Mike McCready of Pearl Jam. The 12Status program, a decade-old Delta SkyMiles benefit, returns for Washington State residents, kicking off a decade of awarding Seahawks fans.nnAs the season progresses, the Seahawks aim to overcome their on-field hurdles while continuing to grow their brand globally and
Shimanta Das 
