Disney Ooshies Return to Woolworths: Creative Collectors Turn Doubles into Treasure
Woolworths is set to reignite the collectible craze with the return of Disney Ooshies on July 15, 2026. This year’s range features 40 unique characters from Disney, Pixar, Marvel, and Star Wars, and for the first time, the program expands beyond supermarkets. Customers can also collect a character with every $30 spent at BIG W and via MILKRUN delivery, making it easier than ever to grow your collection.
However, the excitement has been tempered by reports of stock shortages. Many shoppers have taken to social media to express frustration after finding their local supermarkets out of the free toys. Woolworths has responded to these complaints, but the question remains: is running out early a marketing win or a major miscalculation? While shortages can drive urgency and demand, they also risk alienating loyal customers who are eager to complete their sets.
In response to the frenzy, some collectors have found creative ways to use their duplicates. Instead of letting doubles gather dust, they are turning Ooshies into keyrings, decorating pens, and even selling them online through platforms like Etsy. This trend not only gives new life to unwanted figures but also highlights the ingenuity of the collecting community.
This year’s Ooshies also boast improved sustainability, as they are crafted almost entirely from recycled materials and backed by a nationwide in-store recycling program. This eco-friendly approach aligns with growing consumer demand for responsible products. With the combination of beloved characters, expanded availability, and a nod to sustainability, the Disney Ooshies are poised to be a hit—if Woolworths can keep them on the shelves.
Shimanta Das 
