Kura Sushi x Chiikawa Collaboration Returns with Exclusive Yunomi and More

• by Shimanta Das
• August 11, 2026

Kura Sushi, the popular conveyor belt sushi chain, has announced its fourth collaboration with the beloved character “Chiikawa,” set to run from August 21 to September 30, 2026, at all Kura Sushi locations nationwide. This year’s campaign introduces an exclusive Chiikawa-designed “yunomi” (tea cup) for the first time, along with themed menu items and a variety of limited-edition prizes. Chiikawa, created by illustrator Nagano, has gained immense popularity across all age groups, with its anime airing on Fuji TV’s “Mezamashi TV” and a recent film release on July 24, 2026, which has already surpassed 6 billion yen at the box office.nnTwo special collaboration menu items will be available during the campaign. The “Agedakko! Sauce no Men” (650 yen) is inspired by Chiikawa’s octopus costume, featuring a blend of spicy and tangy sauces over yakisoba-style noodles, topped with octopus tempura, bonito flakes, mayonnaise, and green onions, and accompanied by a special senbei with Chiikawa’s illustration. The “Usagi no Paan’keki” (450 yen) is a fluffy pancake made with a unique mix of wheat flour and tapioca starch, using unsalted butter for a rich flavor, and is meant to be enjoyed with butter and maple syrup. Both items are available for dine-in only and in limited quantities.nnIn addition to the menu, the “Bikkura Pon!” game, which is triggered by inserting five plates into the table’s plate return slot, will feature exclusive Chiikawa-themed animations in three variations: “Shooting Gallery,” “Sushi Party,” and “Rock Climbing.” Winners can receive new designs of the popular Chiikawa sushi-themed figures, including characters like Chiikawa, Hachiware, and Usagi wrapped in thin rolls, as well as Momonga and Kurimanju peeking out from sushi rice. Other prizes include badge pins and acrylic magnets with sushi plate designs.nnFurthermore, a sequential gift campaign will run in three phases: from August 21, customers spending 3,000 yen (tax included) will receive a mini pouch (first 800,000 recipients); from September 4,