FamilyMart’s ‘Why 45% Increase?’ Campaign: A Celebration of 45 Years with Bigger Portions, Same Prices

• by Shimanta Das
• August 4, 2026

In a bold move to celebrate its 45th anniversary, FamilyMart has launched its annual ‘Increase Campaign’ with a twist: this year, popular products are seeing a 45% increase in volume, all while keeping prices unchanged. The campaign, aptly named ‘Why 45% Increase?’, kicked off on March 24, 2026, across approximately 16,400 stores nationwide. This marks a significant milestone for the convenience store chain, which has been delighting customers with its ‘increase strategy’ since 2021, when it first introduced a 40% boost to commemorate its 40th anniversary.nnThe spring edition of the campaign introduces a diverse lineup of 14 products, released in weekly rotations. Among the highlights are the Spicy Chicken, a long-selling favorite since 2001, now with a 45% larger portion, and the Ramen by Historical Ramen Sou, a collaboration that promises rich flavors and hearty textures. For the first time, the campaign includes warm items like the ‘Koku Uma Pizza Man’ (pizza bun) and the ‘Buta Ramen’ (pork ramen), which are perfect for the season. Additionally, products like the ‘Nama Koppe Pan’ (fresh sandwich bread) and ‘Assistance Sushi’ (inarizushi and rolled sushi set) have been introduced, catering to families and friends who enjoy sharing meals during cherry blossom viewing or picnics.nnSince its inception, the campaign has seen remarkable success, with social media buzz growing exponentially. X (formerly Twitter) posts related to the campaign have increased by approximately 1000% compared to the same period in 2021. The 2025 campaign alone saw a 177% increase in sales and a 93% customer satisfaction rate, underscoring the campaign’s popularity. This year, FamilyMart aims to enhance the ‘value’ and ‘deliciousness’ while also sparking curiosity about how much each product has increased, encouraging customers to experience the excitement firsthand.nnBeyond the store shelves, FamilyMart is extending the celebration online with its ‘FamilyMart Online’ platform, offering 10 additional products, including premium items like ‘Yonezawa Beef Sirl