Real Madrid’s US Tour: Mourinho’s Preseason Mission and Historic Return
Real Madrid’s preseason tour of the United States is more than a series of friendlies—it’s a critical period for new manager José Mourinho to assess his squad. As the club prepares for the 2026-27 campaign, Mourinho will use these matches to experiment with tactics, evaluate player fitness, and build team chemistry. The tour, which marks the club’s 23rd visit to North America, underscores the importance of the US market in Real Madrid’s global strategy, blending competitive preparation with commercial engagement.
This summer’s visit comes just one year after their last US tour, highlighting the club’s commitment to strengthening its presence in American soccer culture. The first match on US soil dates back to 1927, and since then, Real Madrid has built a deep connection with fans across the country. For Mourinho, these games offer a unique opportunity to test his ideas against varied opposition, while also giving American supporters a chance to see stars like Kylian Mbappé and Vinícius Júnior up close. Notably, Mourinho has played a key role in convincing Vinícius to stay, a decision that will be a focal point of the tour.
Beyond the pitch, the tour is a commercial powerhouse. The club’s recent financial success—recording the highest revenue and EBITDA in its history for the 2025-26 season—reflects its global appeal. Memorabilia and collectibles, such as a graded Cristiano Ronaldo card or a rare Mbappé case hit, are highly sought after, demonstrating the enduring market for Real Madrid merchandise. The club’s presence in the US also aligns with its broader initiatives, including the ‘Real Madrid Universe: Dubai’ on RM Play, which expands its digital footprint.
As Real Madrid embarks on this tour, the blend of sporting objectives and commercial interests will be on full display. For Mourinho, it’s a chance to lay the groundwork for a successful season. For fans, it’s an opportunity to witness the legacy of a club that continues to evolve while honoring its rich history—from the royal title received 106 years ago to the recent UEFA Super Cup triumphs. The US tour is not just a preseason ritual; it’s a statement of intent from one of the world’s most iconic football institutions
Shimanta Das 
